Staying Sticky
Nov 24, 2021

As talked to a lot of mobile app creators in the fitness space. Some of the world’s largest and most successful fitness, health and wellness apps are on the Kumulos platform.


The stats show that fitness apps have found it relatively easy to collect new users – in some cases downloads are up by more than 60 per cent year on year.


The biggest challenge facing mobile fitness tech is keeping users once things return to ‘normal’.


Here are top five ways to drive up user retention in fitness and health apps.

  1. Get a holistic view of app users
  2. Predictive churn
  3. Perfecting situational messaging
  4. Content is king
  5. Intelligent timing


So to sum up, big successful apps capture users’ attention with contextual and situational rich media messages that keep super-users engaged.


#Heartratemonitor #Powermeter

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